Step #4: Business Books – Something to Think About!
Books to help improve your business.
There are thousands of great books out there… The ones mentioned below are just some we highly recommend to help you with your business.
Keep an eye on our recommendation pages to see the latest updates.
Recommended Steps: Follow the steps below for your business journey..
*Get your FREE PBL Toolkit & eBook today!
MORE INFO
Click icons under the relevant book referrals to find online audio or video resources. Store links have also been provided for the purchase of books from reputable retailers. Find banners (links) below if you would like to make recommendations.
AUDIO BOOK & VIDEO TIP

- Book Title: Delivering Happiness: A Path to Profits, Passion, and Purpose
- Author: Tony Hsieh
- Genre/ Category: Delivering Happiness
- Average Rating: 4.5 Stars
Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results — by actually creating a company culture that values happiness –and then delivers on it.
- Pay brand-new employees $2,000 to quit
- Make customer service the responsibility of the entire company-not just a department
- Focus on company culture as the #1 priority
- Apply research from the science of happiness to running a business
- Help employees grow-both personally and professionally
- Seek to change the world
- Oh, and make money too . . . Sound crazy?

- Book Title: Go-Givers Sell More (Your Coach in a Box)
- Author: Bob Burg & John David Mann
- Genre/ Category: Creating value for better sales
- Average Rating: 4.5 Stars
The great upside-down misconception about sales is that it’s an effort to get something from others. The truth is that sales at its best-at its most effective-is precisely the opposite: it is about giving. Giving time, attention, counsel, education, empathy, and value. In fact, the word sell comes from the Old English word sellan, which means-you guessed it-to give. And curiously, the more you give, the more you receive. Great salespeople are not great because they have mastered “the close,” or because they give a dazzling presentation, or because they can shoot holes in any customer objection from fifty paces. Genuinely great salespeople create a vast and spreading sphere of good will wherever they go. They enrich, enhance and add value to people’s lives. They make people happier.

- Book Title: The Ten-Day MBA: A Step-by-Step Guide to Mastering the Skills Taught In America’s Top Business Schools
- Author: Steven A. Silbiger
- Genre/ Category: Business Essentials
- Average Rating: 4.5 Stars
‘Anyone who has ever wished they attended a top-ten MBA school now has an alternative. Silbiger’s The 10-Day MBA. It distils the basics of a top MBA programme. It’s interesting, informative and certainly cheaper. I recommend it!’ Tom Fischgrund, author of The Insider’s Guide to the Top Ten Business Schools
A business classic, The 10-Day MBA provides an invaluable guide for all the people who do not have the time or resources to take a full-time business degree, or who require a short revision aid. Internationally acclaimed, this carefully structured and easy-to-read course will enable you to understand the concepts and jargon used in the business world without having to leave your desk. Here is your chance to become familiar with the key tools and theories taught at Harvard and Stanford and other leading business schools – in just ten days!

- Book Title: E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
- Author: Michael E. Gerber
- Genre/ Category: Entrepreneurial management and leadership
- Average Rating: 4 Stars
The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.
A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:
- Leadership
- Marketing
- Money
- Management
- Lead Conversion
- Lead Generation
- Client Fulfillment

- Book Title: Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
- Author: Jim Collins
- Genre/ Category: Sustainable Business
- Average Rating: 4.5 Stars
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: “What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?”
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

- Book Title: Good to Great: Why Some Companies Make the Leap… And Others Don’t
- Author: Jim Collins
- Genre/ Category: Business Expansion
- Average Rating: 4.5 Stars
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

- Book Title: Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0)
- Author: Verne Harnish
- Genre/ Category: Delivering Happiness
- Average Rating: 5 Stars
(i) Winner of the 2015 International Book Awards for General Business; (ii) Winner of the 2015 National Indie Excellence Award for General Business; (iii) Winner of the 2015 Readers’ Favorite International Book Award Gold Medal for Non-Fiction Business; (iv) Winner of the 2015 Paris Book Festival Award for Business; (v) Winner of the 2015 Amsterdam Book Festival Award for Business; (vi) Winner of the 2015 San Francisco Book Festival Award for Business; (vii) Finalist of the 2015 International Book Awards for Best New Non-Fiction;
It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It…and Why the Rest Don’t is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm.

- Book Title: The Spirit of Kaizen: Creating Lasting Excellence One
- Author: Robert Maurer
- Genre/ Category: Business Growth & Improvment
- Average Rating: 4.5 Stars
Discover the power of KAIZEN to make lasting and powerful change in your organization
“Maurer uses his knowledge of the brain and human psychology to show what I have promoted for the past three decades—that continuous improvement is built on the foundation of people courageously using their creativity. Kaizen is much more than a world-class management practice; it is a technique to remove fear from our mind’s mind, enabling us to take small steps to better things. The process of change starts with awareness and desire in our minds and then leads to action and change in the physical world. Readers of this book will surely fi nd new ideas and encouragement to make improvements in personal health, performance at work, and their own well-being.”
—Masaaki Imai, Chariman, Kaizen Institute
KAIZEN: The Small-Step Step Solution for You and Your Company

- Book Title: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
- Author: Al Ries, Jack Trout
- Genre/ Category: Marketing
- Average Rating: 4.5 Stars
There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

- Book Title: How Google Works
- Author: Eric Schmidt, Jonathan Rosenberg
- Genre/ Category: Technology/ Company
- Average Rating: 4.5 Stars
Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary–and frequently contrarian–principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.
Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company.

- Book Title: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
- Author: Perry Marshall, Mike Rhodes, Bryan Todd
- Genre/ Category: Technology/ Entrepreneurship
- Average Rating: 4.5 Stars
Google AdWords processes nearly 6 billion searches every day–making it a powerful Pay Per Click advertising medium your business can’t afford to ignore.
Online Advertising experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks of Search Engine Advertising that Google should teach you, but doesn’t. This latest edition introduces revised, expanded, and new chapters covering Google Enhanced Campaigns, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.
You’ll discover how to:
- Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
- Implement online advertising bid strategies that keep you on budget
- Triple your traffic with Google AdWords Display Network
- Profit using local PPC advertising
- Corner the second largest search engine with YouTube ads
- Avoid costly mistakes made by most people in Pay Per Click advertising
- Chisel your way into tough markets
- Write killer internet advertising – and website copy that gets clicks
- Determine what is and isn’t working with Google’s AdWords
- Get Online Lead Generation that runs 24/7365
- Know the principles that are essential to get Google AdWords Certification

- Book Title: How to Think Like Einstein
- Author: Daniel Smith
- Genre/ Category: Better Thinking
- Average Rating: 4 Stars
Best known as the creator of the world’s most famous equation, E=mc2, Albert Einstein’s theories of relativity challenged centuries of received wisdom dating back to Newton. Without his groundbreaking work in relativity and quantum physics, our knowledge of the cosmos might lag decades behind where it is today; But Einstein was not only an extraordinary scientific thinker. He was a humanitarian who detested war and tried to stem the proliferation of hitherto unimaginably destructive weapons that his work had in part made possible. He spent a lifetime fighting authoritarianism and promoting personal freedom, selflessly standing up to those who posed a threat to those ideals.
He was also a bona fide superstar and was instantly recognizable to millions who had not the least understanding of the intricacies of his scientific theories. Even now, the image of the tussled-hair ‘mad professor’ poking his tongue out at the camera is familiar across the globe.
In How to Think Like Einstein, you can explore his unique approach to solving the great scientific mysteries of his age and trace the disparate ideas and influences that helped shape his personality and outlook – for better and worse.

- Book Title: 1000 True Fans: Use Kevin Kelly’s Simple Idea to Earn A Living Doing What You Love
- Author: Jongo Longhurst
- Genre/ Category: Learn a living with just 1000 true fans
- Average Rating: 3.5 Stars
This short, clear book introduces you to the 1000 True Fan income model. If you could get 1000 True Fans to support you by buying $100 worth of what you create every year, you would earn an income of $100,000 a year. That sounds a bit like a get-rich-quick scheme. 1000 True Fans is not that. It’s a get-a-good-income-slowly income model. It requires hard work, but once you’ve built up 1000 True Fans, you are free forever to live as an independent creator earning good money making what you love.

- Book Title: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
- Author: Timothy Ferriss
- Genre/ Category: Efficiency & Effectiveness (Personal & Business)
- Average Rating: 4.5 Stars
The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content.
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.

- Book Title: Hooked: How to Build Habit-Forming Products
- Author: Nir Eyal
- Genre/ Category: Body language awareness
- Average Rating: 4.5 Stars
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

- Book Title: The New New Thing: A Silicon Valley Story
- Author: Michael Lewis
- Genre/ Category: Technology/ Entrepreneurship
- Average Rating: 4 Stars
New York Times Bestseller. “A superb book. . . . [Lewis] makes Silicon Valley as thrilling and intelligible as he made Wall Street in his best-selling Liar’s Poker.”―Time
In the weird glow of the dying millennium, Michael Lewis set out on a safari through Silicon Valley to find the world’s most important technology entrepreneur. He found this in Jim Clark, a man whose achievements include the founding of three separate billion-dollar companies. Lewis also found much more, and the result―the best-selling book The New New Thing―is an ingeniously conceived history of the Internet revolution.

- Book Title: Steal Like an Artist: 10 Things Nobody Told You About Being Creative
- Author: Austin Kleon
- Genre/ Category: Higher Creativity
- Average Rating: 4.5 Stars
You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.
When Mr. Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out. The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book. The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity: Nothing is original, so embrace influence, collect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you. Stay smart, stay out of debt, and risk being boring—the creative you will need to make room to be wild and daring in your imagination.

- Book Title: The 48 Laws of Power
- Author: Robert Greene
- Genre/ Category: Political Philosophy
- Average Rating: 4.5 Stars
Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature.
In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.
Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

- Book Title: Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger
- Author: Peter D. Kaufman
- Genre/ Category: Collection of speeches and talks
- Average Rating: 4.5 Stars
Poor Charlie’s Almanack is a collection of speeches and talks by Charlie Munger, compiled by Peter D. Kaufman. First published in 2005, it was released in an expanded edition three years later.

- Book Title: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
- Author: Steven D. Levitt
- Genre/ Category: Economics & Freaky Statistics
- Average Rating: 4.5 Stars
Which is more dangerous, a gun or a swimming pool?
What do schoolteachers and sumo wrestlers have in common?
How much do parents really matter?
These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head.
Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more.

- Book Title: Trust Me, I’m Lying: Confessions of a Media Manipulator
- Author: Ryan Holiday
- Genre/ Category: Media & Politics
- Average Rating: 4.5 Stars
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
In today’s culture…
- Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda
- Bloggers are slaves to money, technology, and deadlines
- Manipulators wield these levers to shape everything you read, see and watch-online and off
Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.
I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
MORE BOOKS
See recommended books by category & get your FREE eBook today!
*Click banners below to link to the relevant pages.