What Drives Us & Why?
We are here to help you & your business GROW.
To find your true passion… Your true purpose.
Let’s all be the best we can be!
To actively seek continuous growth to promote optimum performance & sustainability.
To find real purpose through passion. To encourage real growth through self-discipline & leadership. To drive real action through strategic method & creative thinking.
Meaning: noun – “A business philosophy or system that is based on making positive changes on a regular basis, as to improve productivity. An approach to one’s personal or social life that focuses on continuous improvement.”
OUR ONE WORD
We believe that life is all about personal growth & development, through the pursuit of our passion, discipline and methods, in order become the person we wish to be.
Is there really anything holding us back in life, except our own mindset, beliefs and actions (or lack thereof)? If we are honest, we always have at least two decisions for any given situation and making a decision can have as much of an affect as not making one at all (*That is: Consciously choosing not to make [or to ignore] a decision is actually a decision made). Our decisions, no matter how small compound like interest, leading us down the path of prosperity and happiness or misery and regret. Our decisions are solely our own, no one else’s. Is your decision to live, grow and become the person you wish to be?
Do you really want to find and follow your true passion, learn self-discipline and model the methods for your satisfaction and success – Your true happiness… Whatever that may be to YOU, and only you?
“It is in failure that we should learn, in learning we should grow and in growing we should strive to forge our desired destiny – Life is a journey of the mind – Our decisions hereto, or lack thereof, are solely our own and which will determine our destiny”
Anyone involved in any facet of our business, no matter how small, needs to demonstrate their full commitment through their roles and responsibilities in order to be a part of a winning team.
We want our team members to feel empowered, take full responsibility and exercise initiative for their particular roles within the organization. We strive to always be transparent in all our business endeavours and to be held accountable for our actions. We undertake to serve everyone we deal with, with respect and to always ensure the best result wherever possible.
*Our values and those that work closely with us, include –
Learning: We have an unquenchable thirst for self-growth and continuous improvement. We must never become complacent – We must become the products of our desires in order to carve our own destiny. Proactive learning needs to be undertaken at every possible level. We will engage with specialist mastermind groups in order to apply optimum solutions wherever possible.
Empowerment: We are confident the only way to genuinely solve many of our social problems is through appropriate empowerment, partnerships and strategies. We entrust that empowering people through engaging in true entrepreneurism is the primary resolution to sustain our people, our environment, our economy and our future generations. We compel to lead with intelligence, trustworthiness, humaneness, courage and sternness.
Self-Awareness & Genuine Consideration: We are devoted to proactively engaging in situational awareness on every level, in order to create a mind-set that will promote the best possible experience and outcome for all concerned. Consideration for others is imperative and we endeavour to demonstrate this through our actions and behaviour. We strongly believe in sustainability through our ongoing efforts, with a high focus on environmental impact and all things close to our heart. Our actions must always align with our values, beliefs and philosophies in order to stay true to our cause. We embrace the fact that we are different at every opportunity.
Balance: We are committed to a balanced approach and lifestyle – Balance enhances performance and ensures the ‘pursuit of happiness’. Our happiness will determine our end results.
Adventure: Life is an adventure and experiences are all we can take away with us at the end of the day. Through travel and adventure, many things can be learnt to enhance personal development. Travel also promotes a greater level of awareness and acceptance for other people’s creeds and cultures, helping one grow to become a better person.
Creativity & Innovation: We encourage ‘proactive and creative thinking’ at all times. We always strive for new and innovative ideas and solutions. Our primary goal is to solve genuine problems through the simplest possible means, as we believe that true innovation is endorsed through simplicity.
Action: We take definite action! We do not just talk, we do! It is only in doing, can one expect to truly learn, then succeed. We always strive to strategically plan, implement and review solutions quickly and effectively. We look to minimize risks wherever possible, and undertake the relevant due diligence.
Attitude: We value ourselves and our time, as we can never replace these. We live for today, but also shoot for the stars of our tomorrow. We take responsibility for our actions and always strive to avoid blame and negativity. We know that persistence and the right approach guarantees success. We always encourage leadership and initiative, no matter how small the accomplishment, as true leaders take ownership of their destiny. Transparency is essential and we encourage communication on all levels. We acknowledge and reward greatness and will not hesitant to take corrective discipline when required. Our performance systems need to be clear and consistent. We strive for fulfillment on a continuous basis. We have a ‘can do’ attitude and we never give up!
Connecting: We always look to connect with people, find out what their passions are and partner with them, wherever possible. We strive to align our goals for a better future. Our connections also provide constructive feedback. This allows us to measure performance and implement positive change. We aim to always communicate and engage in a genuine manner and look to develop long-lasting relationships with those we connect with.
Legacy: Our goal is to create a legacy that will positively benefit everyone and everything that is associated with us, both now and in the future.
How we aim to implement our values -
Discipline: We aim to be disciplined in our every approach. Through our disciplines we strive for incremental and continuous improvement. We take responsibility for our actions and always encourage creating the best possible experience. This discipline encompasses the drive to always be organized and prepared for expected and unexpected events – “Never unprepared” (O’Donoghue moto). We are committed to offering the best value, wherever possible, and empowering those who can offer better value than us.
Method: We aim to assess all situations and scrutinize all possible methods to ensure the best solutions and accuracy for success. We understand that only through the correct disciplines and methods, can we obtain our desired objectives. We strive for accuracy in all endeavours and ask questions when required, so that no business decision is made on assumptions.
OUR APPROACH + PHILOSOPHY: ‘O’Donoghue’s PDM Principle’
Passion, Discipline and Method (PDM) – We believe these are the primary factors for any form of satisfaction and/or success (fulfillment) from a personal or business perspective.
Passion + Discipline + Method =
Passion [Our – WHY]: An instinctive or intuitive emotion that inspires purpose. A motive for us to take ownership of our ideas and expand upon them.
Discipline [Our – WHAT]: Self-discipline encourages dedication and perseverance. The pursuit of positive habits and behaviour will drive our passion to achieve our objectives through action.
Method [Our – HOW]: Systematic frameworks, formulas and processes required to successfully implement, maintain or improve performance for sustainable results.
Giving Back: Our Project52 / Tree365 Initiative
We believe in sustainability & giving back, in the hope of making a positive change for the greater good. We have undertaken two initiatives that strongly resonate with us –
- Project52: An empowerment effort for humanitarian aid & general social welfare
- Tree365: Primarily an environmental initiative, with huge potential benefits to society
Learn more, as per the button below.. And contact us if you would like to join our cause.